Mixed-Use Commercial
Seraya Business Avenue
Negeri Sembilan, Malaysia · Asia Selatan Sdn. Bhd.
The brief
A community retail hub where everyday commerce meets an open, liveable public square.
Seraya Business Avenue is a low-rise mixed-use commercial development designed to serve as the social and retail heart of the surrounding township. The brief called for a destination that feels active and welcoming — warm brick facades, open-plan retail frontages, and a communal garden zone that draws families in after hours.
Our visual scope spanned the full site: a golden-hour aerial to establish scale and context, a ground-level facade study showing the anchor retail unit at dusk, and an evening lifestyle scene capturing the garden court animated with string lights, a playground, and community footfall.
Art direction
Warm amber golden-hour light applied throughout — from the dusk aerial to the string-lit garden court. Red-brick and timber soffit materials are emphasised at ground level to convey warmth and permanence. The lifestyle scene prioritises human activity: families, children at play, and evening movement to bring the commercial precinct to life.
Key scenes
Aerial overview — golden hour · Exterior facade — anchor retail at dusk · Garden court lifestyle — evening string lights
Deliverables
Aerial
Exterior
Lifestyle
Cinematic Animation
Selected images
Aerial overview — golden hour
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Exterior facade — anchor retail at dusk↗
Garden court — evening lifestyle↗
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