Affordable Landed Residential

Scientex SM3a

Johor, Malaysia · Scientex Bhd.

Client
Scientex Bhd.
Location
Johor, Malaysia
Type
Affordable Landed Residential
Deliverables
Exterior · Streetscape · Cinematic

Bright, cheerful, and community-centred — affordable living that doesn't compromise on character.

Scientex SM3a is part of Scientex's affordable housing programme in Johor, delivering quality landed homes within reach of young families and first-time buyers. The development's defining visual identity is its bold palette — white render punctuated by sky-blue accent panels and terracotta roof tiles — creating a streetscape that feels fresh, optimistic, and distinctly liveable.

The render brief called for a ground-level exterior scene that communicates community life at dusk: a foreground outdoor lounge vignette on a timber deck, flowering gardens along the street edge, and the full terrace row glowing warmly from within — balancing affordability with genuine aspiration.

Art direction
Dusk blue-hour sky with warm interior glow spilling through windows. The bold cyan-and-white facade palette is the hero — no heavy landscaping, just clean geometry, flowering borders, and lifestyle furniture to soften the scene. A sense of ownership and community pride anchors the mood.
Key scenes
Exterior facade — terrace row at dusk · Outdoor deck lifestyle vignette · Flowering garden streetscape · Warm interior glow through windows
Deliverables
ExteriorStreetscapeCinematic Animation
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